Research. Educate. Advocate.

To support medical RESEARCH for finding effective treatments and eventually a cure for melanoma. To EDUCATE patients and physicians about the prevention, diagnosis and treatment of melanoma. To act as an ADVOCATE for the melanoma community to raise the awareness of this disease and the need for a cure. Melanoma Research Foundation (MRF) is the largest independent, national organization devoted to melanoma in the United States. Committed to the support of medical research in finding effective treatments and eventually a cure for melanoma.

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Bottled Up

If it goes on your skin and protects you from the sun, you'll find it here!

Kid Approved

Getting your kids to wear sunscreen can be challenging, to say the least, so it's our job to make the experience as easy and pleasant as possible by presenting them with great options.  It's also really important to take the time to explain why we wear it (yes, you must set the example) and then give them a few sunscreens to choose from.  Every kid has a preference when it comes to texture and scent, so give him or her  two or three bottles to try and them let them make the final call.  My girls have sensitive skin, both fair and delicate, so I stick with zinc or titanium based choices.  Each has her "favorites" and I make sure I'm always fully stocked - consistency is key.  Here are their current top picks.  And they know best...sometimes!

Back to School SPF

BACK TO SCHOOL SPF Leisurely summer mornings have quickly faded from memory as the realities of school set-in. And while I try to make our routine as simple as possible, sunscreen and sun protection is always a priority. Read more

Camp Protection

Protecting your kids from the sun is challenging, particularly if they're at summer camp and out on their own for the first time. Here are a few tips for an easy, sun-safe summer for all! Read more

Best New

Tons of great new sunscreen sprays and lotions out this year! So many to try, but here are a few that I'm using and loving! Shiseido Ultimate Sun Protection for Face. Light enough for everyday, yet powerful enough for water sports and afternoon hikes. Read more

SPF for Men

You men have a unique obstacle when it comes to finding great sunscreens for your face - facial hair! I've watched my husband try to rub-in a white zinc-based sunscreen for fifteen minutes...to no avail. And so my mission began! Read more